Advertising & Public relation (APR)

Duration: 3/4 Months

Eligibility: 10+2 and above

Course Description:

  •   THIS Course offer the best learning ground, a comprehensive all round training and provides the right stepping stone.
  •   Provide hands-on training on planning and production of brand and social issue campaign.
  •   Preparing students well enough to tackle the pace and hard work required in advertising career.

Course Objectives:

  •   To provide basic and emerging concepts and principles in relation to better decision making in the areas of advertising and public relations.
  •   To specialize in range from client servicing to the media relations department of a PR firm, to PR and Advertising Strategy to Advertising Copywriting in English and Hindi to Ad Design.

Course Outline:

  •   Advertising: Principles, Concepts and Management
  •   Working & role of Advertising Agency
  •   Oral & Visual Communication
  •   MEDIA PLANNING
  •   Public Relation- tools, principles& techniques
  •   Digital Public Relations & Corporate Communication
  •   Project
  •   Internship

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